Research & Analysis
DATA-DRIVEN DECISIONS BORN FROM IN-DEPTH RESEARCH AND ANALYSIS
Whether optimizing for user experience or Google bots, research and data analysis are at the foundation of our optimization process. We’ll start by performing competitive analysis along with exhaustive market and audience research to you achieve your goals. We then collect channel specific data identify your current strengths, weaknesses, opportunities, and threats online. Our team will transform this data into two things; meaningful insights and a recommended plan of attack.
Strategy & Testing
WHERE HIGHLY INFORMED STRATEGY MEETS EXPERIMENTATION
Our optimization specialists craft strategies that are created to convert the right users, in the right place, and at the right time. Every story, headline, and visual element is intentionally designed based on our behavioral and analytical research. Our strategies are all-inclusive and often contain recommendations from a content strategy, SEO, UX, and performance point of view. We’ll then validate these recommendations based on analytical tracking and user experimentation (A/B Testing, Heatmapping, User Testing, etc.).
TAKING ACTION ON OUR WINNING STRATEGIES
Our optimization strategies are designed to reach your target audiences and hit your immediate business objectives. We’ll not only discover new opportunities through research and experimentation, we’ll also put our findings into action. As part of the implementation, we’ll run our design, development, and strategy changes through an extensive quality assurance process before deployment. The work doesn’t stop there either; our team will continue to monitor your site and make refinements as needed.
ADAPTING TO THE EVER-CHANGING DIGITAL LANDSCAPE
Users change and so should your strategies. Our team will continue to collect regular insights and develop recommendations to improve your site one step at a time. We’ll work with you long-term to seek out new opportunities for optimization that are always in-line with your business goals. The road of optimization is constantly winding with technologies evolving and industries shifting. We’ll make sure that your online presence adapts to these changes so that your business stays on-track and ahead of the game.